What is Automattic Analytics Crawler?
Automattic Analytics Crawler is a web crawler operated by WordPress (Automattic) that gathers analytics and intelligence data from websites. This bot collects information for WordPress.com's analytics and data gathering purposes. Agent Analytics can track when it visits your website.
Overview
| Operated By | WordPress |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | August 11, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
Automattic Analytics Crawler usually returns to a small set of pages rather than crawling an entire site. Visits may follow an hourly, daily, or weekly schedule, while websites its clients do not monitor may never encounter it.
Automattic Analytics Crawler's User Agent
| User Agent | Automattic Analytics Crawler/0.2; http://wordpress.com/crawler/ |
How To Block Automattic Analytics Crawler With Robots.txt
Add this rule to your robots.txt file to block Automattic Analytics Crawler from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: Automattic Analytics Crawler # https://knownagents.com/agents/automattic-analytics-crawler
Disallow: /Global Statistics for Automattic Analytics Crawler
As of August 11, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block Automattic Analytics Crawler in their robots.txt files.
Overall Intelligence Gatherer Traffic
3.5% of all web traffic came from intelligence gatherers.
Top Visited Website Categories
The types of websites most frequently visited by Automattic Analytics Crawler.
Frequently Asked Questions
Should I Block Automattic Analytics Crawler?
If you run ads, confirm Automattic Analytics Crawler's purpose before blocking it. Some intelligence gatherers measure ad placements or evaluate pages for brand safety, and blocking those agents can interfere with advertising systems. If this one serves a different purpose, weigh any research visibility against sharing business or page-level data with third parties. Almost none of the top websites we track currently have robots.txt rules for Automattic Analytics Crawler.
Does Automattic Analytics Crawler Follow Robots.txt Rules?
Yes. Automattic Analytics Crawler is expected to follow robots.txt directives, so a disallow rule is the appropriate first step. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether Automattic Analytics Crawler respects it.
Does Automattic Analytics Crawler Access Private Content?
No special access. Automattic Analytics Crawler can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
Why Is Automattic Analytics Crawler Visiting My Website?
A client of WordPress may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect that client's objective.
How Can I Tell if Automattic Analytics Crawler Is Visiting My Website?
Agent Analytics tracks Automattic Analytics Crawler visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user-agent string contains "Automattic Analytics Crawler". Look for repeated requests to the same small group of commercial or ad-supported pages. Because Automattic Analytics Crawler does not publish a verification method, any client can claim its identity and a log match is only a clue.