What is Buck?

Buck is a web crawler operated by Hypefactors, a unified PR software platform that provides media monitoring and analytics services. The bot collects media coverage data to help PR professionals track brand mentions and earned media, generating reports to measure PR performance and financial value. Agent Analytics can track when it visits your website.

Overview

Operated By Hypefactors
Source Official Website
Expected To Follow Robots.txt Yes
Insights Last Updated August 11, 2026

Do you operate this agent? Contact us to suggest an update.

Category

Intelligence Gatherer
Analyzes web content for brand safety, competitive insights, and ad targeting

Expected Behavior

Buck usually returns to a small set of pages rather than crawling an entire site. Visits may follow an hourly, daily, or weekly schedule, while websites its clients do not monitor may never encounter it.

Buck's User Agent

User Agent Buck/2.6.0; (+https://app.hypefactors.com/media-monitoring/about.html)

How To Block Buck With Robots.txt

Add this rule to your robots.txt file to block Buck from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.

User-agent: Buck # https://knownagents.com/agents/buck
Disallow: /

Global Statistics for Buck

As of August 11, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.

Robots.txt Blocked Percentage

1%
1% of top websites are blocking Buck
Learn How →

Country of Origin

United States
Buck normally visits From the United States

Robots.txt Blocking Trend

1% of top websites block Buck in their robots.txt files.

Overall Intelligence Gatherer Traffic

3.5% of all web traffic came from intelligence gatherers.

Top Visited Website Categories

People and Society
Computers and Electronics
Science
Food and Drink
Books and Literature

The types of websites most frequently visited by Buck.

Frequently Asked Questions

Should I Block Buck?

If you run ads, confirm Buck's purpose before blocking it. Some intelligence gatherers measure ad placements or evaluate pages for brand safety, and blocking those agents can interfere with advertising systems. If this one serves a different purpose, weigh any research visibility against sharing business or page-level data with third parties. For context, 1% of the top websites we track currently have robots.txt rules for Buck.


Does Buck Follow Robots.txt Rules?

Yes. Buck is expected to follow robots.txt directives, so a disallow rule is the appropriate first step. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether Buck respects it.


Does Buck Access Private Content?

No special access. Buck can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.


Why Is Buck Visiting My Website?

A client of Hypefactors may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect that client's objective.


How Can I Tell if Buck Is Visiting My Website?

Agent Analytics tracks Buck visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user-agent string contains "Buck". Look for repeated requests to the same small group of commercial or ad-supported pages. Because Buck does not publish a verification method, any client can claim its identity and a log match is only a clue.