What is MgidBot?
MgidBot is MGID's web crawler that analyzes website content to detect context categories and topics for targeted native advertising recommendations and content discovery. Agent Analytics can track when it visits your website.
Overview
| Operated By | MGID |
| Source | Official Website |
| Expected To Follow Robots.txt | Yes |
| Insights Last Updated | August 11, 2026 |
Do you operate this agent? Contact us to suggest an update.
Category
Expected Behavior
MgidBot usually returns to a small set of pages rather than crawling an entire site. Visits may follow an hourly, daily, or weekly schedule, while websites its clients do not monitor may never encounter it.
How To Block MgidBot With Robots.txt
Add this rule to your robots.txt file to block MgidBot from accessing your entire website, or use Automatic Robots.txt to block all intelligence gatherers at once. You can customize which pages are blocked by swapping out / for a different path.
User-agent: MgidBot # https://knownagents.com/agents/mgidbot
Disallow: /Global Statistics for MgidBot
As of August 11, 2026, this data reflects agent visits measured across thousands of websites using Agent Analytics, combined with daily scans of the top 1000 websites and their robots.txt files.
Robots.txt Blocked Percentage
Country of Origin
Robots.txt Blocking Trend
0% of top websites block MgidBot in their robots.txt files.
Overall Intelligence Gatherer Traffic
3.5% of all web traffic came from intelligence gatherers.
Frequently Asked Questions
Should I Block MgidBot?
If you run ads, confirm MgidBot's purpose before blocking it. Some intelligence gatherers measure ad placements or evaluate pages for brand safety, and blocking those agents can interfere with advertising systems. If this one serves a different purpose, weigh any research visibility against sharing business or page-level data with third parties. Almost none of the top websites we track currently have robots.txt rules for MgidBot.
Does MgidBot Follow Robots.txt Rules?
Yes. MgidBot is expected to follow robots.txt directives, so a disallow rule is the appropriate first step. Automatic Robots.txt can add and maintain that rule, while Agent Analytics lets you verify whether MgidBot respects it.
Does MgidBot Access Private Content?
No special access. MgidBot can read publicly available pages but cannot bypass authentication. Assume anything you publish openly may be collected.
Why Is MgidBot Visiting My Website?
A client of MGID may be gathering competitive intelligence, measuring advertisements, or evaluating content for brand safety. The pages requested reflect that client's objective.
How Can I Tell if MgidBot Is Visiting My Website?
Agent Analytics tracks MgidBot visits in real time alongside every other known AI agent, crawler, and scraper. You can also check your server logs for requests whose user-agent string contains "MgidBot". Look for repeated requests to the same small group of commercial or ad-supported pages. Because MgidBot does not publish a verification method, any client can claim its identity and a log match is only a clue.